The Magic Bike Company

The Magic Bike Company a KereKere Company

Our creed...

quote We produce simple bikes for adults at the lowest possible price, properly fitted to the customer’s needs. Our customers are a part of our family, and we strive to make their biking experience fun. quote
  • At all times we show the customer respect and respond to their concerns with empathy.
  • We make all adjustments on bikes sold by us free of charge.
  • We provide classes on flat tire repair monthly.
  • We liberally use “please” and “thank you” and “may I help you?”
  • Our customer is always right!
We have a few rules for the employee while at work. Those few rules are: No smoking, no drinking, no bias of any kind, and we tolerate no bad words. You must be ready to start work at 8 am. We end the workday at 5:00 pm or when the customer is happy.

The current environment and where we stand

In June of 2018, the United States increased tariffs on Chinese made goods being imported into the US. A tariff, simply put, is a tax on goods coming into a country. Tariffs are used to make the price of products produced outside the U.S. more expensive so that the U.S. made option is more attractive.
For the Magic Bike Company finding another manufacturer outside of China to manufacture 10-plus different bike models will not be an easy task, especially given that over 90 percent of all bicycles sold in the U.S. are imported from China.
To survive in today’s complex world, organizations like ours need to generate, embrace, and execute on new ideas. That takes creativity and a creatively capable workforce. It’s the secret sauce, or in evolutionary terms, it’s what keeps you fit. Organizations without it can’t compete.
Given these facts, our company has decided on a new and improved strategy. We will no longer import bike frames from other nations. We will source our in-house designed bike frame design to The Detroit Bike company for construction. Other components will be purchased based on performance and price.
Image of a warehouse
We will assemble bikes at the Wixom warehouse. Develop our 3D printing skills and pursue producing carbon fiber components in-house and/or explore a partnership with Ibis Cycles in their Carbon 831 project.

These actions will require:

  • Constructing a strategic plan and an organization to execute the plan.
  • Hiring an individual skilled in modern bike design including eBike design.
  • Hiring an individual skilled in make or buy studies and sourcing decisions.
  • Hiring an individual skilled in 3D printing and carbon fiber construction.
  • In the future, these actions will require hiring a skilled workforce to assemble bikes.
  • Until we achieve stability, there will be a freeze on all salaries.

Great People Investment

We understand that the ability to attract and motivate great people is critical to the success of our company. A company is just a group of people that are assembled to create a product or service. If we are able to get great people to join the company and work together towards a common goal, then we will increase our chances to end up with a great product. A great product attracts buyers, and the more buyers we have, the more successful we will be.

Our immediate need is for additional expertise in the following areas:

  • An individual skilled in modern bike design including eBike design.
  • An individual skilled in make or buy studies and skilled/educated in making purchasing and sourcing decisions.
  • An individuals skilled in 3D printing and carbon fiber construction.
  • An Engineer skilled in 3D printing.
  • Soon we will require a skilled workforce to assemble bikes.

Mr. Master VP HR
Image of Mr. Master
  • Receives all employment inquiries.
  • Filters applicants for those meeting requirements.
  • Reviews final filtered list with the hiring manager.
  • Arranges phone interviews with those applicants approved by Ms. Lau.
  • Supplies 'must do' and 'do not do this' list to the hiring Manager and Supervisor.
  • Organizes on-site interviews
  • Mr. Master's is the only phone number authorised as the contact number for interviews.
Mr. John Manage is the only person authorized to make a job offer after reviewing the interview process for fairness. And, he will be responsible for conducting background checks.

Ms. Cindy Lau Hiring Manager
Image of Ms. Lau
    On Day One
  • The new employee will be met at the door by Mr. John Manage.
  • His or hers workstation location provided by Cindy Lau, the hiring manager.
  • Review the key points in the employee manual with Ms. Lau.
  • Tools required for the job provided by the mentor.
  • The new employee meets with Ms.Lau at the end of each workday until they both agree that the new hire is comfortable.
  • Provided a mentor at the start of day 2 by Ms. Lau.